Search
Results: 1
Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics
Sanjeev Prashar, Sai Tata, Chandan Parsad, Abhishek Banerjee, Nikhil Sahakari, Subham Chatterjee
Apr 01, 2019
This article describes how the exponential growth of e-commerce in India and the presence of many national and multinational e-retailers has set the trend for the major overhaul of the online industry. Most of the e-retailers...
Published by: IGI Global